Hello and welcome to our blog from NXT Gen Digital Marketing! Today we will be going over What is The SEO Acronym? Well, in short SEO stands for Search Engine Optimization.
What does SEO do for your business? This is a great question that we as a digital marketing company get asked all of the time. When you go to a web browser and search for something. Such as a BMW oil change in Huntersville NC.
Most people will pull up their phone / PC and go to Google and search for BMW oil change in Huntersville NC. Thus they will proceed to look through all of the businesses listed. Factoring in things such as Google My Business Reviews, website, website load speed, content, prices, location, distance and several other items.
SEO Process for Businesses
While the process for the customer was effortless, the same is not true for businesses. Anyone that wants to Rank on Google, Bing, or any other search engine will have to follow their rules / guidelines. This amount of work is where Digital Marketing companies accel at.
Digital Marketing companies help provide businesses with several things that they might not even know about!
- Page SEO – Each web page of your website has a Search Engine Optimization “score”. This will affect things like ranking in search, search results and search engine marketing.
- Pay Per Click – This is not really SEO. Pay Per Click or PPC as its known are paid ads from Google. While Bing and other search engines offer their own type of ad’s. While these are GREAT for businesses.
These type of ad’s do cost money per click. So for example every time someone clicks on an ad you will be charged X amount. This amount is usually already predefined and should not come to you as a surprise while the ad’s are running.
Do keyword research to make sure you are targeting the right keywords. This will help your business expand its online presence.
The SEO abbreviation Search Engine Optimization has been around for a very long time. However, the SEO abbreviation meaning has always stayed the same. Even when the methods change over the years.
More About Search Engine Optimization
Let’s keep diving into the acronym for SEO. While we know the meaning of SEO (Search Engine Optimization) and some of the items that is included with it. Lets take a look at some of of the fine points.
- Local SEO – This includes items such as my Google Business, Yelp etc. You can red more about Google My Business on one of our blog here!
- Links to a page – back links to websites are EXTREMELY important. As they interconnect the web so to speak. They more quality backlinks a site has. The higher the search engine ranking.
- Content Marketing – This type of marketing includes sharing items about a specific subject but with no specific brand.
Why is the SEO Acronym Meaning so important?
Now it is our own thoughts here at NGDM that SEO is important for several reasons. One it is how search engines like Google rank their site. Search engines are customer based. What does this mean for businesses?
That they have to provide original and quality content to rank. Which often times business owners are just way to business to do this work themselves. The other problem with SEO is that it can take months to even see the smallest results.
Which is why so many businesses have a hard time trusting most digital marketing companies. In Charlotte NC this is something that we see all of the time. While speaking with local business owners they mention how many times they have been burned by a “Digital Marketing company”.
While this makes our job harder when it comes to sales. Most of the time we get the response “Not another digital marketing company” which is why we truly believe in being as transparent as possible. When SEO refers customers to businesses its our job to help put your business in front of those customers. No matter what platform they are on.
What else is included with SEO?
Now this blog only covers a very small portion of SEO and the items that are involved with it. There are still several other items such as title tag, search query, uniform resource locator, search engine results pages serps and SO much more.
How Much Should A Business Know about SEO?
This is another great question that we get all of the time. Business owners want to know enough about a product / service to know what they are paying for. However, what they don’t want to know is all of the details. Which is something we have learned over the years.
In order to adjust for this we provide our clients with a update either monthly or weekly depending on the plan our partner is on. This helps us check in and show where we are and the progress we have made. Digital Marketing has become a very hush hush industry.
How To Spot A Fake SEO Expert
If your a business looking to inform yourself on what SEO is, take this one piece of advice if you take anything from this blog. SEO is never a guaranteed service. What we mean by this is that no SEO agency or digital marketing company can promise you a “ranking”. Which is something we tell ever partner and future partner.
If a person or company says that they can promise you or your business any ranking we would suggest keeping your options open. These type of digital marketing companies will usually just take your money for as long as you let them. Results are the only proven process to show results when it comes to Digital Marketing.
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