What is WordPress?
WordPress is such an amazing tool for businesses that powers around 810 million websites. Compared to the closet competitor, Shopify, which only powers around 4.1% of websites. This turns out to be around 70 million. Which is according to Statista. So just what is WordPress? It is a platform that allows people and business to easily start a website or blog. If this is a route you are looking to go, then you have a few different options.
WordPress.com
WordPress.com will provide any and every tool that one would need for a hosted site. They offer a platform for users and businesses to get a site up and running with zero coding experience needed. WordPress.com also handles any and all management of the site. All that you would have to do is.
- Login
- Pick a Theme
- Start writing!
What is WordPress.org
This is the way that most Digital Marketing companies use. Which always allows for more customize BUT this also means that there is more room to make mistakes. Ex: By updating your site you can cause an issue with plugins not working or your whole site going down. We will cover some of the more common errors and issues we have ran across before. This is only suggested if you have website experience, a ton of time on your hands or a third party helping you out. Which is not saying that this is hard. However, we are saying that going it alone with no experience and with little to no time on your hands.
Which option is best for you?
This is the million dollar question we get all the time. Which option should I choose for my business? Well that depends on a few factors. If you hire the right company to handle all of your SEO then the price you pay them will be worth it. Your website is a front of your business that is working while you are offline. It allows you to have a 24/7 worker that is helping to provide your business with sales, and so much more.
However, if you hire a digital marketing company that does not help your business grow then you will just be throwing your money away. This is why we ALWAYS suggest checking references and digging into the company before hiring them. Which will help you from having a bad taste in your month.
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